We Buy and Build Great Businesses with Great People

Through hands-on ownership and patient capital, we acquire, operate, and thoughtfully scale businesses grounded in strong cultures and lasting values.

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These great companies chose v96

“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”
“Vintage96 took care of everything. So glad I chose to partner with them.”

At Vintage96 Capital we acquire, hold, and grow exceptional businesses while partnering with proven leaders and colleagues for the long-term.

We are building a market leading holding company while never trading $1 of profit for an ounce of integrity or reputation.

We live our values. We simply do what we say we we're going to do, by when we say we're going to do it. And that's why we 'win.'

v96 — Eyes always

on the horizon

Opportunistic | Rigorous | Data-Driven

We look for businesses with these 5 core characteristics.

1. High-Integrity Ownership/Culture
An owner motivated to transition and a management team excited for the next chapter, where we can build a shared foundation of trust.
2. Market power
Strong local market position with a track record of consistent market share growth.
3. Consistent revenue
Recurring or repeating revenue with high customer retention and no single customer responsible for >10% of sales.
4. Profitability
Stable profit margins with EBITDA from $500K to $5M.
5. Differentiation
‘Special sauce' or moat that sets the company apart from its competitors.
Why Partner with Us

Structured growth. Clear accountability.
Long-term alignment

Trusted Relationships
We build deep relationships with owners, employees, and customers based on trust, transparency and integrity.
Building for the long term
We preserve and build on the legacies of businesses, while bringing operational excellence to enhance scalability, profitability, and efficiency, ensuring long-term success.
Flexibility and alignment
We tailor our acquisitions to meet the unique needs of transitioning owners, ensuring seamless integration. We align goals and incentives to ensure success benefits owners, employees, and stakeholders alike.
The v96 Way

Our Approach to Preserving Legacies

Tailored Partnerships
Every business is unique and we respect each owner’s journey. We create flexible, personalized agreements tailored to your needs—whether ensuring a smooth transition, protecting your legacy, or driving future growth.
Strengthening Foundations
We acquire businesses and step in as full-time operators, building them for the future by optimizing processes, developing existing talent, and positioning companies for long-term, sustainable growth.
Shared Success
We align goals and incentives to ensure success benefits leadership, employees, and stakeholders alike.

Our Simplified Process

1.  Confidential Discussion
Engage in an NDA-protected conversation to assess mutual fit.
2.  Preliminary Terms
Review and sign a Letter of Intent (LOI) outlining purchase price and deal structure.
3.  Due Diligence
Provide financials and key documents for a quality of earnings review and diligence process.
4.  Closing
Finalize the Purchase Agreement and execute a seamless transition plan.
Our Leadership Team

Disciplined. Experienced. Accountable.

Max Stroup
Founder, Managing Partner
Max Stroup is a consultative sales professional and acquisition entrepreneur seeking to own and operate a commercial or residential services company in Colorado.

With expertise in business development and revenue growth, he played a key role in building sales and marketing functions at a company that scaled to a $355M acquisition. A University of Colorado graduate, Max brings a hands-on leadership style centered around long-term vision, transparency, and accountability.  

He believes in structured execution, performance-based incentives, and fostering a culture where employees feel valued, motivated, and empowered to succeed.
Buyer Profile
Borrower Pre-Approval Letter
Sean Planchard
Founder & General Partner
Keith Forshew
Founder & General Partner
Matt Riley
Founder & General Partner
Interested in joining the team?
Reach Out

Core Values

People First
We prioritize the well-being and growth of our people (customers and colleagues), recognizing that our success is built on their talents and dedication.
Unassailable Integrity
We maintain the highest ethical standards in everything we do, building trust through transparency and honesty. We will never trade a $1 of profit for an ounce of Integrity or Reputation.
Unrivaled Value Delivery
We are committed to creating exceptional value for our portfolio companies, investors, and all stakeholders.
Talent-centered
We attract, develop, and retain exceptional talent, fostering an environment where innovation and excellence thrive.
Tech-forward
We embrace technology as a driver of growth and efficiency, staying ahead of digital trends to maintain competitive advantage while never compromising or delegating our independent perspective.
What Partners Are Saying About Us

At v96, we trade on our reputation

Keith is a truly exceptional leader.

"I had the privilege of working alongside Keith at Snagajob, where he served as CEO and I as CFO. Keith is a truly exceptional leader—widely respected, deeply trusted, and unwavering in his integrity. He brought clear strategic vision, embraced transparent communication, and drove execution with remarkable focus. Under his leadership, Snagajob achieved a successful exit that delivered strong outcomes for shareholders, employees, partners, and other stakeholders, even amidst a complex market environment. It’s rare to find a leader who combines deep care for people with such operational excellence and principled leadership."
Dan Li, CFO, Snagajob
A unique perspective beyond legal acumen

"I've worked with Sean Planchard (now of v96) for over a year, and his legal expertise and deal-savvy approach have been invaluable. As both an attorney and a business acquirer, he brings a unique perspective that goes beyond just legal acumen."
Ricky Bellinger
Highly recommend!

"Just closed on a difficult business transaction and Sean Planchard of v96 was an absolute difference maker. The work was timely, diligent and accurate with good business advice along the way. Highly recommend!"
Chris Beyersdorff
Smoothest, fastest, and easiest transaction of my career

"I recently completed one of the smoothest, fastest, and easiest business transactions of my career, and I’ve been involved in over 400 business transactions. Both the buyer and seller demonstrated exceptional integrity throughout the entire process, which made the experience truly seamless. The business itself was of high quality, supported by a dedicated and capable team that ensured everything ran efficiently.

Sean Planchard and Matt Riley played a crucial role, showcasing remarkable organization and diligence from start to finish. Their attention to detail and proactive communication kept the transaction on track and stress-free. I highly recommend working with Sean and this team for anyone seeking a professional and trustworthy business transaction."
Jackie Hirsch
Honest, Straightforward, and Fair.  

I have bought and sold companies over the years, and every experience is a little different. Some better , some worse. My experience in selling a company to Sean Planchard was memorable in all the best ways. From the very first interaction, to post close conversations, Sean was honest, straightforward and fair.  The transparency in our DD and speed of execution was unmatched. Turns out, he will now not just be a business contact and a phenomenal resource, but a lifelong friend.
Rich Waldman
Sean Planchard of v96 is incredible to work with.  

"Efficient, knowledgeable, and personable. If you need useful and accurate advice, quick response times, and a thoughtful perspective, Sean and his partners are the right people for the job."
Mark Krutty
Let's Talk

Are you interested in selling your business?
We'd love to hear from you

SMB Law Group is one of the best law firms in the ETA / search fund acquisition space.
Matthias Smith, Founder, Pioneer Capital Advisory
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FAQ

What types of businesses does V96 Capital acquire?

We focus on established, profitable small to lower middle-market businesses with consistent cash flow and strong operational foundations. We prioritize companies with defensible market positions, recurring or repeat revenue, and opportunities for disciplined long-term growth.

What industries do you target?

We primarily evaluate service-based and operationally intensive businesses where process, leadership, and execution create durable value. Rather than chasing trends, we focus on sectors we understand and can actively support.

What size companies do you look for?

We typically pursue businesses generating meaningful, stable earnings with a proven operating history. While each opportunity is evaluated on its own merits, we look for companies where thoughtful stewardship and structured growth can compound value over time.

Do you keep existing management and employees?

In most cases, yes. Strong teams are critical to continuity and performance. Our approach is to preserve operational knowledge, maintain leadership stability where appropriate, and provide strategic support — not disruption for its own sake.

What happens after a transaction closes?

Post-acquisition, we focus on stability first. We work alongside leadership to clarify priorities, strengthen reporting discipline, and identify operational efficiencies. Growth initiatives are implemented deliberately, not reactively.

Are you long-term owners?

Yes. We are structured to hold businesses for the long term. Our objective is sustainable value creation through disciplined operations and aligned leadership — not short-term financial engineering.

How do you structure transactions?

Each deal is structured individually, but we prioritize clarity, fairness, and alignment. We aim to create outcomes where sellers feel confident in the transition and the future of the business.

What differentiates V96 Capital from other buyers?

We combine operational experience with structured capital discipline. Our process emphasizes governance, accountability, and measurable performance — while still respecting the history and people behind each business.

How quickly can you move on an opportunity?

We move decisively when alignment exists. Our evaluation process is thorough but efficient, and we value transparent communication throughout every stage of discussion.

What is your investment philosophy?

We believe enduring businesses are built through disciplined execution, strong leadership, and patient capital. Our focus is long-term stewardship rather than rapid turnover.

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